Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will...
Tagged: new technology
USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue;...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system;...
Technology Development Centre established in Singapore
The Invention Development Fund has announced a new Technology Development Centre (TDC) in Singapore, which will be focused on translating prototype inventions into new products, business...
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
Location-based mktg biggest opportunity for marketers in APAC for 2016
Location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in the Asia-Pacific region for 2016, ahead of advertising on new wearable platforms...
Interpublic reports revenue growth of 7.1% in Q3 2015
Interpublic Group reported a revenue of USD 1.87 billion for the third quarter of 2015, compared to USD 1.84 billion in the third quarter of...
Singpost & IDA collaborate to develop drone for mail delivery
Singapore Post signed a joint development with the Infocomm Development Authority of Singapore (IDA) for a Unmanned Aerial Vehicle (UAV, also known as drone). A last...
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Retiring Flash as the basis for digital ad creative
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
Why innovation is a must for brands, agencies & startups
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
Focus on the work not politics: Media Lions Jury Prez, Nick Emery
As the Jury President for Media Lions, Cannes Lions International Festival of Creativity, Nick Emery, CEO, Mindshare Worldwide had only three rules for his jurors...
Mobile rising: Becoming a driving force in SEA
Two years ago, in its 2013 Global Survey of Trust in Advertising, Nielsen stated ‘Television, magazine and newspaper advertisements continue to be among the most-trusted...
#sowhoknew: Throw away your charger…why Wi-Fi will set you free!
The three most common things my wife says to me are (in reverse rank order): why can’t you put the toilet seat down? can you have...
