AI-STARTUP HELPS 14 NEW CUSTOMERS UNDERSTAND AUDIENCES WHEN PLANNING MARKETING CONTENT London – Content marketing platform Codec announces that business grew by 53 per cent from...
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by Copenhagen INK · Published 24/01/2017
Sprint Corp. has acquired a 33% stake in music streaming service Tidal as the fourth-largest U.S. wireless carrier turns to media streaming to attract more...
AdExchanger | Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity...
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion, is the PR division of the MullenLowe Lintas...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/08/2016
Sonos wants consumers to know they don’t deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systemsthe listening community can do better. To that end,...
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by Copenhagen INK · Published 27/08/2016
An escalating battle between Apple and Spotify is leaving some musicians caught in the crossfire. Spotify has been retaliating against musicians who introduce new material...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/07/2016
NBC nabbed first place on this week’s list of Social Media MVPs using the tried and true technique of posting beautiful music for an audience...
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many...
Multiplatform music solutions provider Stingray Digital Group Inc announced it has opened its Asia Pacific regional headquarters in Singapore. Via DNA
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/07/2016
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
This week, Pandora announced it’s changing the way people enjoy music in their cars by partnering with Uber. A match made in music heaven, Pandora...
Recent months have seen big announcements from Spotify and Apple Music on the number of listeners who are engaging with their streaming platforms. It’s now...
New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as...
AdExchanger | Brian McAndrews is out as CEO and president of Pandora, where he served since 2013. He has been replaced by company founder Tim...
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