Where’s Rey? Star Wars Backlash Continues as Stores Vow to Restock
She just might be the only hope for peace in the Galaxy, but she’s already MIA from most toy shelves. When “Star Wars: The Force...
Tagged: movie
Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime. In celebration of it, we trawled through the data to present you with...
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
Coming To A Theater Near You: Data-Driven Advertising, Starring National CineMedia And Fandango
AdExchanger | If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it...
Snapchat Adds to Native Ad Arsenal With Sponsored Lens
Snapchat’s ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users’...
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
GeekTyrant’s Quest To Satisfy Users On Mobile
AdExchanger | Mobile apps are way faster than the mobile web, and that’s a serious problem for publishers. “I work really hard to make the...
New Rocky Movie ‘Creed’ Becomes First Twitter Moments Advertiser This Weekend
Twitter isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to...
Star Wars action figures come to life in Disney Infinity 3.0
Fans of Star Wars can look forward to Disney Interactive’s upcoming videogame Disney Infinity 3.0 which lets them collect action figures from the movie franchise...
IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage...
Dracula, Foo Fighters dominate Aussies’ FB conversations in June
In June, public figures stood out tall in Australia among discussions that took place on Facebook. The passing of English actor Christopher Lee was one...
AOL Powers Private Marketplace For Programmatic Movie Ads
Video and cross-screen private marketplaces (PMPs) are all the rage, though their strategic uses differ from publisher to publisher. AOL’s newest PMP partner, Rev4 Media,...
Twitteratis celebrate Valentine’s Day with music composer Anu Malik
For Valentine’s Day the team of film – ‘Dum Laga Ke Haisha’ held a ‘Dum daar’ Valentine activity on Twitter. Users got to celebrate their...
#sowhoknew: Attack of the Sequels. Rebooted. Part 2
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
Movie Studio Relativity Media Invests In Say Media, And Becomes A Customer
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use...
