BBDO Malaysia appoints new GM
BBDO Asia has appointed Farrah Harith McPherson to General Manager of BBDO Malaysia, effective February 24. Ms McPherson brings more than 17 years’ experience in the...
Tagged: mobile search
Tapad bolsters senior APAC team with three new hires
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region,...
YouAppi Launches Rewarded Video Solution Delivered through Lightweight SDK Offering New Revenue Opportunities for Publishers and App Marketers
Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering...
Making sure mobile ad mediation works for you
How do you go about choosing an ad network to monetise your app? Ad networks typically specialise in specific ad formats, payment models, geographic regions,...
Consistency & reliability key for SG millennials for buying products
Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to...
Why Starting With Cookies Doesn’t Make Sense For Cross-Device Tracking
AdExchanger | Are some marketers approaching cross-device backward? Tom Laband, CEO and co-founder of mobile data marketplace adsquare, thinks so. “We see many advertisers start...
eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As...
Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems
Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market BERLIN and SAN FRANCISCO – Adjust today announced its commitment to “Measurement...
The 4Cs of successful marketing
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored,...
BHD ties up with SpotX to monetise Vietnamese content globally
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the...
The Downside of Popularity: Despite Visibility, Twitter Revenue and Growth Are Flat
Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t showing up on Twitter’s bottom...
Using Data To One-Up The Competition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdAsia opens Cambodia office
AdAsia Holdings has entered Cambodia with the launch of an office in Phnom Penh. Similar to the move into Hanoi, the Phnom Penh expansion serves...
Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
Beacons and other proximity sensors those small devices that communicate with mobile apps in physical environments just keep sprouting up all over the place. Their...
Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are clear:...
Dunkin’ Donuts Taps Mobile for Valentine’s Day Marketing, Engagement
Dunkin’ Donuts is helping fans celebrate the season of love with a full schedule of social programming around Valentine’s Day. Among the hyped components of...
