Here Are the Most-Watched Ads Among Women on YouTube
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/03/2017
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released...
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/01/2017
As FiercePharma’s Beth Snyder Bulik describes, “The ad opens with the now-familiar woman in a dark blue dress who asks, ‘Guys, want to save 50%...
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will...
Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising,...
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure but the...
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 29/10/2016
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
It’s barely been a couple of hours since Apple’s iOS 10 update came out, but the internet is already having a collective meltdown over a...
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars...
Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is...
According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/04/2016
Mark Zuckerberg has said that Facebook thinks a new product is ready to become a real business only once it has 1 billion users. The...
Add the Montreal Canadiens to the long list of brands learning the hard way not to trust the Internet. To celebrate its millionth Twitter follower last...
A California man isn’t feeling the love. In fact, he’s suing Victoria’s Secret for purportedly bombarding him with about 100 unwanted text message ads in...
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