Pairing Technology with People: Man & Machine’s Future Co-Existence in Media
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the...
Tagged: mediabrands
How Swiss news publisher Le Temps is resurfacing old content
Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps has a whimsically...
How to start thinking like a mobile marketing leader
We have seen year-on-year growth in the number of APAC marketers who view mobile as an effective marketing channel. 2016 saw this value rise to...
Dentsu merges gyro with B2B media agency Band Interprise
Band Interprise – the B2B agency in APAC offering end-to-end marketing solutions and specialising in the technology, finance, manufacturing, pharma and automotive sectors, as well...
Best of the week: Publishers tell people to pay up
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money...
Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the...
Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
BHD ties up with SpotX to monetise Vietnamese content globally
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the...
A Window Is Opening To Give Publishers Control Over Their Audiences
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
InSkin Media names Sebastian Schindler as Global Insights Lead
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead. Mr Schindler joined InSkin from comScore early in 2015,...
What’s in it for martech and adtech in 2017
Programmatic marketing – the automated and optimised management of marketing touchpoints across the customer journey – has transformed the way brands interact with consumers. The...
Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere
The ubiquity of smartphones is invigorating a sales channel that some marketers had begun to neglect: a ringing phone. For marketers reliant upon leads or...
IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM
This week’s LATAM Roundup brings IAB Brazil’s focus for 2017, which includes working in the country’s capital to influence law and regulation makers in favour...
Using Data To One-Up The Competition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdAsia opens Cambodia office
AdAsia Holdings has entered Cambodia with the launch of an office in Phnom Penh. Similar to the move into Hanoi, the Phnom Penh expansion serves...
Amnet Asia gets new Regional Account Lead
Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Mr...
