In-Image platform GumGum launches in NZ
GumGum, the computer vision platform for marketers and the original inventor of In-Image advertising, is launching its visual web advertising platform in New Zealand. The...
Tagged: mediabrands
See Brands Tweet the Oscars (Before, During and After)
Marketers are making the most of the Academy Awards in social media. Continue reading at AdAge.com Via AdAge
ComScore CEO ‘Disappointed’ With VCE Performance
AdExchanger | ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting...
Location Intelligence: Insights From The Inside On Consolidation Ahead
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
mediasmart Adds Further Partnerships for Enhanced Mobile Video Capabilities
Fyber and AppNexus join video supply partners London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying...
Is There Gold at the End of the Rainbow?
Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company...
Xaxis’ Light Reaction opens office in Philippines
Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, has launched operations in Philippines. Light Reaction’s pay-for-performance media model provides advertisers with a...
Was Methbot’s Financial Impact Grossly Exaggerated?
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
Tapad bolsters senior APAC team with three new hires
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region,...
The growing politicization of brands in a polarized world
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to...
#sowhoknew: 5 golden ‘Netiquette’ rules that you NEED to know
In everyday life we know, almost instinctively, how to act. Or at least we should do. Manners were drummed into us from an early age....
Singtel-owned Amobee to acquire Turn for $310 mn
Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, has signed an agreement to acquire Turn,...
Donald Lim to succeed Angelito Pangilinan as Dentsu’s Philippines CEO
Donald Lim will join as the new CEO of Dentsu Aegis Network Philippines, succeeding Angelito Pangilinan (known as BoyP), effective April 3, 2017. Mr Lim will...
Right Media Exposé; LA Gears Up For Snap IPO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was...
Top trends that will shape APAC’s Pay-TV landscape in 2017
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and...
James Wong joins PHD HK as Strategy Director
PHD Hong Kong, part of Omnicom Media Group, has appointed James Wong as the agency’s new Strategy Director. Leveraging his expertise in insights, strategy, and...
