10 ways the Donald Trump presidency could affect tech and media
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
Tagged: media mix
Apple News Still Has A Lot To Prove To Both Sides, Buy And Sell
AdExchanger | Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to...
Money Media: How One Firm Honed The Art Of Repping Ads On Finance Sites
AdExchanger | Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks...
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
The Future Of The Header Goes Beyond Bidding
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty,...
Publisher Monetization Research Group Establishes Japan Publisher Alliance on Digital to Launch Private Marketplaces Powered by PubMatic
Premium Japanese publishers will offer PMP inventory to advertisers through PubMatic’s revenue management platform, SEVEN TOKYO – PubMatic, the automation solutions company for an open...
Startup World Cup Announces Judges for November 2016 Show Taking Place at ad:tech New York
NEW YORK – Startup World Cup announced the roster of judges for its November 2016 event. The group is partnering with ad:tech, the original industry authority...
Marketers Making Hay with Social Data, Unless Resources Restrict Efforts
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than 50 percent of marketers in...
Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
$13M funding from ProSieben, SPH, Carlo de Benedetti and existing investors reinforce value of video to publishers worldwide London: Social video creation platform Wochit announced receipt...
Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
Mind The Gap Between Buyer Intent And Publisher Inventory
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of...
AT&T To Acquire Time Warner, Becoming Latest Media Giant With Cross-Device Mojo
AdExchanger | By Kelly Liyakasa, Sarah Sluis and Allison Schiff Update: AT&T has reached a deal to acquire Time Warner for $85.4 billion. The move gives the...
