PubMatic Appoints Emma Newman as UK Country Manager
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and...
Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/02/2017
Snapchat sees dollar signs and some danger signs as it heads for Wall Street. On Thursday, the messaging and media app filed for its IPO...
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the...
AdExchanger | Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec...
AdExchanger | Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it...
AdExchanger | After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused...
AdExchanger | Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko,...
Tapad Expands Linear TV Analytics Solution, Enabling Optimal Reach and Frequency Across TV and Digital Platforms NEW YORK – Tapad has partnered with WideOrbit, the...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/01/2017
Sprint Corp. has acquired a 33% stake in music streaming service Tidal as the fourth-largest U.S. wireless carrier turns to media streaming to attract more...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in...
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