A DMP Is Only As Powerful As The Data Strategy Behind It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: media mix
The Fifth Wave Of Ad Tech: Privileged Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
InPlan Announces the Open Beta Enrollment for its Media Collaboration Platform
InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The MCP...
Facebook Resurrects Atlas As A Media Attribution and Reach Tool
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
This Old-School Tactic Is Driving The Future Of Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
What Your Data Half-Life Says About Your Risk Tolerance
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane,...
GSMA: A ‘Record Breaking Year’ in Barcelona for Mobile World Congress 2017
Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to...
See Brands Tweet the Oscars (Before, During and After)
Marketers are making the most of the Academy Awards in social media. Continue reading at AdAge.com Via AdAge
Location Intelligence: Insights From The Inside On Consolidation Ahead
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
mediasmart Adds Further Partnerships for Enhanced Mobile Video Capabilities
Fyber and AppNexus join video supply partners London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying...
Was Methbot’s Financial Impact Grossly Exaggerated?
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
Right Media Exposé; LA Gears Up For Snap IPO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was...
A Window Is Opening To Give Publishers Control Over Their Audiences
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Using Data To One-Up The Competition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook Slowly Embraces MRC, Agrees To Independent Audit
AdExchanger | Facebook will be audited by the Media Rating Council. (Pause for dramatic effect.) The company said Friday in a blog post that it...
IPG To Invest In Data And Analytics Through Mediabrands And Build Out Consulting Expertise
AdExchanger | On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media...
