Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been...
Tagged: mckinsey
Alpha7 launches A7 AppsConnect for cloud-based apps
Alpha7, a Singapore-based business cloud enabler, has launched A7 AppsConnect, a platform marketplace of 40 cloud-based applications – bringing affordability and efficiency across key business...
Acxiom Strengthens Leadership Team – Names Jeremy Allen as President of Marketing Services
Nielsen and former McKinsey Executive Jeremy Allen to Take the Helm of the Company’s $445M Marketing Services Division LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM),...
ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers...
MediaMath, Once A DSP, Sees Clients Are Responding More To ‘Marketing OS’
Over the past year, MediaMath has just about doubled its staff to 306, as the company works to broaden its identity from being a demand-side...
MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer
Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development NEW YORK, NY – MediaMath today announces the appointment of Michael Lamb, respected digital...
China’s E-Tail Landscape: What’s the Recipe for Success?
McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Source: ClickZ Asia
The economic value of online advertising-based services for consumers
Europeans now spend an average of 24 hours on the internet every month. Almost all of the services that they use regularly—from email, instant messaging...
