MFA – Made for Advertising websites
Have you heard of MFAs? I hadn’t – at least not until last year. But as a marketer, it’s crucial to have MFA (Made For...
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Advertising news
- X signs partnership with PubMatic to boost ad revenue 21/11/2024By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
- DOJ to recommend Google sell off its Chrome browser: Report 21/11/2024The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
- Nike honours Rafael Nadal’s career with cinematic film 21/11/2024The campaign is narrated by the brand's co-founder, Phil Knight.
- Goodbye first screen, hello wearables: IMG's vision for sports digital marketing 20/11/2024The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
- Pepsi's global brand relaunch expands to Sri Lanka with street art murals 20/11/2024INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
- AKQA global marketing chief Sam Kelly departs 19/11/2024Kelly's exit follows that of founder Ajaz Ahmed in October.
- Ebiquity names chief executive following Nick Waters' exit 19/11/2024Waters will remain with the business until January 2025 to ensure a smooth transition.
- X’s ad revenue continues to fall after Musk takeover: Warc 19/11/2024According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
- Why Chinese brands are aggressively expanding in Indonesia 19/11/2024With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
- Bestore's regulatory clearance fails to quell consumer concerns 19/11/2024The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.