Kia’s Dave Schoonover: “Agencies struggle with the small stuff”
Dave Schoonover, senior manager of digital at Kia, doesn’t believe that traditional agencies are dead — but he does believe that brands can do some...
Tagged: itunes
Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video
AdExchanger | Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis...
GroupM’s Brian Lesser: The Nature Of Media Buying Leverage Has Changed For Good
AdExchanger | Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian...
Latino Emojis Have Arrived, Courtesy of Zubi Advertising
U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and...
Achtung, Apple: Users fume at surprise free U2 album
Apple’s iCloud moves in mysterious ways. The iPhone maker is surprising iTunes users this week with free copies of “Songs of Innocence,” the latest album...
ITunes Users Miffed at Apple’s U2 Giveaway
U2, one of the most popular rock bands in the world, gave a new album for free to half a billion users of Apple Inc.’s...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Goooooaaal! Pelé’s new soccer app shoots and scores
For every soccer fan who has ever wanted to follow in Pelé’s nimble footsteps, here’s your chance. The iconic forward, still looking spry and wily at...
MMW in Austin for SXSW
Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW. If you’re not familiar, South by Southwest (SXSW) is a set...
iOS 7 Arrives: What You Need to Know Before Upgrading
With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile operating system to date. As...
Brands Bet Millions That Apple’s iTunes Radio Scales Quickly
Like any new service, iTunes Radio will have zero users when it launches on Wednesday. More important, one of the key platforms for Apple’s highly-anticipated...
Adap.tv’s Tech Stack Overhaul Attempts To Mirror The ‘iTunes Path’
Video marketplace operator Adap.tv, fresh from the closing of its $405 million sale to AOL, is revamping its products to appeal more directly to buyers...
Fiksu: User Ratings Now Impact App Store Top Charts
Fiksu noted over the weekend that it appears – for the first time, no less – that Apple has incorporated app ratings into their App...
AOL Launches All-in-One Mobile App for Apple’s iPad
AOL is out today with an eagerly anticipated new app for Apple’s iPad. AOL: Mail, News, Weather & Video coalesces a number of popular AOL...
Mobile Advertising About to Get an Earful from Apple
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to...
Revamped MySpace Will Have iTu…
Revamped MySpace Will Have iTunes, Spotify and Vevo in Its Crosshairs http://t.co/ZdLMEi7
