Who won the #Mediapalooza in 2015?
Times were definitely a-changin’ in 2015 with marketers reviewing their accounts with agencies to make sure they had the best fit. The account review wave was...
Tagged: ipg
Consumers find branded content stimulating & informative: Study
How do consumers view branded content – is it just another ad for them, or does it provide value to them? A study has found...
Why ‘open’ partnership matters in the marketing business
Henry Tajer The industry has been in a fast-paced evolution for the last decade, and this itself has created innovations – Henry Tajer, Global CEO,...
MEC Hong Kong appoints Herbert Lam as Head of Digital
MEC, a media agency, has appointed Herbert Lam as new Head of Digital of their Hong Kong office. Mr Lam will lead the digital team...
More than 30 global agencies will be at dmexco 2015
The agency networks in the global digital economy will once again be present at dmexco in 2015 — and on a larger scale than before....
IPG Mediabrands Taps Charles Godbold For New Media Intel Role
AdExchanger | Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and...
Mike Cooper appointed Global CEO of Rapport
IPG Mediabrands has promoted Mike Cooper to the role of Global President & CEO of the networks’ Out-of-Home (OOH) planning and buying agency, Rapport. He...
Shoot for the stars: Steve Blakeman’s parting advice to Asia
After almost a decade in the region Steve Blakeman, erstwhile the CEO of OMD APAC, has relocated back to the UK to take up his new...
Lowe Lintas + Partners rebranded as Mullen Lowe Lintas Group
After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of...
Cadreon Chief: ‘Trade Desk Decentralization Is The Wrong Thing To Do’
AdExchanger | IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves...
IPG Mediabrands boosts global leadership team
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
Programmatic TV Growing; Mobile Reality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019,...
IPG Mediabrands appoints Andy Male as the Regional Director of Rally
With an aim to build and accelerate its ‘Agency of Future’ offering, IPG Mediabrands has appointed Andy Male as the Regional Director of its social...
Blakeman departs OMD APAC CEO job for a senior global UK-based role
Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu...
Digital: Malaysia Airlines’ biggest ally in mktg & comm post twin tragedy
Dean Dacko, Senior Vice President – Marketing, Malaysia Airlines had the most unenviable job for most part of 2014. The twin tragedy of MH 370,...
IPG CEO Roth Emphasizes “Agnostic” Programmatic Model
During Interpublic Group’s (IPG) Q4 and year-end earnings call on Friday, chief Michael Roth emphasized – as he did after Q3 – the holding company’s...
