Dumb Phone Love: Reporter’s Notebook from Mobile World Congress
Everywhere at Mobile World Congress in Barcelona this week you saw 5G hype and the Internet of Too Many Things, with smartphones mostly in the...
Tagged: internet
New FCC Chairman Clarifies His Position; News Corp. Calls Out Agencies
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC You Later Ajit Pai, newly appointed chairman of the FCC, pushed back on...
FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
IoT Will Top The FTC’s 2017 Hit Parade
AdExchanger | When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the first iPhone came...
IoT Is A Security Mess And Regulators Are Paying Attention
AdExchanger | The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially...
Netflix Begins to Allow Offline Binge-Watching
Netflix is making some TV shows and movies available for download to watch offline, providing its users a feature that has become a must-have for...
UK brands are getting more charitable on Black Friday
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
Email: Top of the Morning, Top of Mind
Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its second annual Inbox Report. What...
Dan Salmon Approves Of LiveRamp’s Buys; Nielsen Gets Granular
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
LiveRamp Expands Omnichannel Solution, Caesars Entertainment Takes It For A Spin
AdExchanger | Casino gaming and hotel giant Caesars Entertainment is ramping up its people-based marketing efforts, and it’s tapping Acxiom-owned data onboarder LiveRamp for identity...
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
EBay Should Have Done ‘Extreme Vetting’ of Ken Bone
Ken Bone has gone from internet fame to internet shame, unfortunately for brands capitalizing on his 15 minutes. EBay, for example, made a brilliant post...
Yahoo’s History, Told Through AdExchanger Comics
AdExchanger | It’s easy to forget, but Yahoo was once the largest and most promising digital media company – its stock a bellwether for the internet sector as...
A Single Customer View – Why Email Holds the Key to Success
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
Real-Life Adaptation of John Cena Meme Tops Viral Video Chart
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
