What Your Data Half-Life Says About Your Risk Tolerance
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane,...
Tagged: interactive
WTF is VPAID?
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive...
Instagram rolls out ads on Stories feature globally
Instagram has launched immersive, full-screen ads on its Stories feature. The Facebook-owned company had opened ads to 30 testing partner brands back in January 2017...
Panadol gets Australian families reminiscing about the highs & lows
To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real...
#sowhoknew: Are fitness trackers a waste of money?
Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do...
Three effective ways pharma brands have used Facebook for marketing
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned...
Advertising’s Westworld: How the Industry Can Help Brands in Distress
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit...
Publishers Need To Manage Their Facebook Addiction
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte,...
People watch one billion hrs of YouTube globally daily
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
JWT Melbourne turns voice data from a hate speech into a film
In a campaign that aims to unite where others try to divide, J Walter Thompson has brought the message of the Melbourne Queer Film Festival...
Y&R Beijing wins AOR for sportswear brand XTEP
Y&R Beijing has been appointed AOR for Xtep, the Chinese sportswear brand. The scope of the deal is to cover brand and product categories’ strategy...
H.I.G. Growth Partners Announces Investment in AdTheorent, a Leading Predictive Digital Advertising and Cross Channel Attribution Technology Company
BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth investment in AdTheorent, Inc. (“AdTheorent” or...
Cathay Pacific, McCann & Hong Kong Beer Company brew beer at 35,000 ft
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, an ale brewed specially for 35,000 feet. Named after...
In-Image platform GumGum launches in NZ
GumGum, the computer vision platform for marketers and the original inventor of In-Image advertising, is launching its visual web advertising platform in New Zealand. The...
WPP AUNZ merges Union Digital with DT
Designworks Group’s full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, DT,...
Kia’s Dave Schoonover: “Agencies struggle with the small stuff”
Dave Schoonover, senior manager of digital at Kia, doesn’t believe that traditional agencies are dead — but he does believe that brands can do some...
