What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner,...
Tagged: integrated marketing
‘Driverless’ Marketing: Is Digital Marketing Automation Heading the Right way?
Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your...
Singapore Navy appoints JWT to drive recruitment
The Republic of Singapore Navy (RSN) has tapped J. Walter Thompson Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark...
Account-based marketing: Your path to personalised customer experience
Digital technologies have taken the world by storm, transforming business models, industries and different organisational functions, including the marketing field. Gone are the days of...
McCann Health Shanghai gets new strategy head
McCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect....
beyondblue, JWT give ‘Dadvice’
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a...
MRM//Mccann appoints new leadership team in Beijing
MRM//McCann has made two senior appointments to further advance its Beijing operation, appointing Steven Hua and Richard Wang as General Manager and Creative Partner, respectively,...
How to Maintain Leadership in the Ever Changing Mobile Marketing Industry?
The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing...
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
FCB HK appoints Christopher Chan as Creative Director
FCB has appointed Christopher Chan as Creative Director for FCB Hong Kong. Mr Chan has more than 12 years of advertising experience with an exceptional track record...
Bacardi’s Kristie Asciak heads to OMD Sydney to lead Fuse
OMD has appointed Kristie Asciak as Head of OMD Fuse, Sydney. Fuse, OMD’s Content division, has recently been responsible for delivering projects such as Qantas’ Channel...
BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs
Twitter can’t catch a break. After several quarters of audience struggles, in the fourth quarter of 2015 the company tried two big things to get...
Powerhouse Dentsu BlueFocus rebrands to Dentsu Public Relations
Dentsu Aegis Network China is rebranding its brand agency, Dentsu BlueFocus, to Dentsu PR Beijing Inc. (“Dentsu Public Relations”). This marks an important step of Dentsu Aegis...
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
Calculus Capital Invests £2.5m in Integrated Marketing Agency Once Upon A Time
Private equity fund manager and Enterprise Investment Scheme specialist Calculus Capital has invested £2.5m in integrated marketing agency Once Upon a Time. Once Upon A...
