How 360i Became A Full-Service Media Agency
AdExchanger | Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,”...
Tagged: initative universal media
Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency
Southern California Companies Create New Agency Model That Marries Creative Innovation, Data, and Media IRVINE, Calif. – Media agency Schiefer Media and creative content firm...
Brands failing to provide quality training in media skills: Survey
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new...
Greg Brown appointed President of Amplifi, ANZ
Amplifi, the strategic media investment and partnerships division of Dentsu Aegis Network, has appointed Greg Brown as President, Australia and New Zealand. Mr Brown joined Dentsu...
Naspers Sells Allegro; Armis.Tech Launches in France
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France;...
Feld Entertainment names Vizeum as media AOR for Disney on Ice
Vizeum, part of Dentsu Aegis Network, has been appointed as the media agency on record (AOR) by Feld Entertainment Disney On Ice. Vizeum successfully clinched...
PHD names Eileen Ooi as Head of Malaysia
In an effort to sharpen focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of...
Carat CEO Doug Ray On The Media Agency’s New Mandate
AdExchanger | Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates...
What Is a ‘Next Generation Agency’? Q&A with Andy Cocker & Martin Kelly, Infectious Media
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label....
Five Ways to Train the Next Generation of Programmatic Talent
Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their existing team, there remains one...
ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG:...
AXA, Publicis Hong Kong launch 2-in-1 insurance plan
In a first for Hong Kong, the launch of AXA’s Cancer and Stroke Therapy Insurance takes the delicate subject of critical illness’ and creates an...
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
Havas Singapore secures media duties for Longchamp
Havas Media International Singapore has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch. The agency was awarded...
GoBear gives media mandate to Havas Media APAC
Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch. GoBear is a...
Village Roadshow pick OMD as media agency
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
