IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Tagged: iab
Data Driven Creative – the Killer Combination for Video Ads
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin...
IAB and Podcast Networks to Seek Advertisers at Format’s First Broad Upfront
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns. AdLarge, Midroll,...
Mobile Hijack, Why Apps Aren’t Safe From Fraudsters
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is...
Taking Content Beyond Its Awareness Roots
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman,...
Long way to go for digital ad measurement in SG: IAB
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Next Generation Programmatic: Engage, Don’t Enrage
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed...
A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury
Lebowitz to Guide Debate and Decision-Making Among Jury Panel of 39 Top Creative, Brand, Agency & Media Leaders NEW YORK – The Interactive Advertising Bureau...
KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders
When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
Mother Knows Best: Have Moms Become the Best Digital Shoppers Ever?
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly. Really? Looks like it. Research is...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
