ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets;...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of...
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 15/04/2016
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India,...
This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin...
In February 2016, close to 19.6 million Australians accessed digital content across computers, smartphones and tablets. This was highlighted in the new digital audience measurement...
Adknowledge Asia has appointed Matt Sutton as its first CEO in the region. Mr Sutton will be responsible for driving the next wave of expansion for...
Details Methods Deployed by a Range of Digital Publishers NEW YORK – The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton,...
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
Advertising newsMore