Fairmont Tests Facebook Travel Ads – And Is Hungry For More
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
Loyalty programmes are created to help retailers drive customer engagement and retention, and are gaining traction in Asia, with three in four Singaporean consumers indicating they will...
MullenLowe Profero, the digital arm of global creative network MullenLowe Group, has named Chris Henderson as the new Managing Director of Australia. As Managing Director,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/10/2016
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/08/2016
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
The Peninsula Hotels has appointed MullenLowe Profero as its global digital agency of record following a competitive pitch. The account will be led by MullenLowe...
AdExchanger | If the content is good, the distribution – paid, earned or otherwise – nearly takes care of itself, said Anthony Ingham, head of global brand...
MasterCard unveiled the first commerce application for SoftBank Robotics’ humanoid robot Pepper. The application will be powered by MasterPass, the global digital payment service from...
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits...
Instagram ads are going to become more personalised for users as Facebook is introducing the retargeting feature of dynamic ads on the platform. Dynamic product...
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide...
Competition for the digital wallets got tougher in Singapore, as Apple has launched its payment system in collaboration with American Express. This is the sixth...
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform...
WeChat, the popular messaging app developed by Tencent, has announced that its payment platform is now open to companies outside of China. This comes as...
“In 2016, advertisers will look for improved people-based advertising options to reach addressable audiences. Key requirements of these solutions will include the ability to target...
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