inMarket, Reveal Mobile to Host Webinar: Mobile Location & The Tale of Retail ROI
Today, more than 84 percent of shoppers use their mobile devices inside stores, with 55 percent of shoppers saying they use their phones specifically to...
Tagged: Heineken
Grey Group beefs up Asia leadership team with triple hire
Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey...
Recession-ready marketing
Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy...
Heineken Match-Finding Site Quenches Thirst of Soccer Fans
The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime...
MasterCard’s Sam Ahmed’s to chair WFA CMOFORUM in Asia
MasterCard’s APAC CMO, Sam Ahmed, has been named as the first Chair of the World Federation of Advertisers’ CMOFORUM in Asia-Pacific. WFA CMOFORUM is an...
Australia leads APAC Branded Content & Entertainment shortlist
The 62nd Cannes Lions International Festival of Creativity has a total of 143 entries that have made it to the Creative Data Lions shortlist. APAC...
Ad Tech in Cannes; Rubicon’s Mobile Landmark
In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines....
ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
What Does the Future Hold for ATDs?
The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of debates around transparency, and its...
Newcastle Brown Ale Dislikes Talking Bollocks
This is how to make a beer commercial. Combine gorgeous women, average-looking men, laughter, extreme close-ups of flowing beer, long shots of snow-capped mountains (optional)....
The Weekly Digital Marketing Update @ Copenhagen INK (19-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News...
Australia leads Spikes Digital shortlist; Japan, New Zealand follow
As Spikes Asia 2014 releases the first set of shortlists, Australia’s stellar performance was marked by 22 shortlisted entries out of a total of 77...
Programmatic Consultancies Help Publishers Play Catch-Up
Just because there’s a push to adapt programmatic strategies doesn’t mean everyone is equipped to handle them. Publishers, in particular, have lagged behind advertisers in...
What Brands Think About Programmatic Media Trading
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of...
63 APAC entries in Media Lions shortlist; Australia, India lead
The Cannes Lions International Festival of Advertising has released the Media Lions shortlist, in which around 227 entries have made it to the global shortlist....
