OpenSlate Tackles TV Targeting Gaps On YouTube
AdExchanger | OpenSlate – which helps brands find engaged YouTube audiences – also wants to make it easier for buyers to understand the value of...
Tagged: grp
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google Sell-Side ‘Active GRP’ Coming Soon; Crossing Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
