Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Screen6 Partners with...
Tagged: graphs
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail...
Power to the People: Connecting the Digital Ecosystem
People-based marketing doesn’t just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels,...
VideoAmp to Expand Internationally with USD$15m Investment
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies...
Behind The Data Cloud, The Basis Of Oracle’s ID Graph
AdExchanger | Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For...
Adobe goes high end in podcast push
For his next performance, esteemed English actor Malcolm McDowell, known for “A Clockwork Orange” and “The Artist,” will espouse the value of a mobile marketing...
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
The Weekly Digital Marketing Update @ Copenhagen INK (21-01-2014)
Asia Digital Marketing News British Spy Agency: SMS Privacy Doesn’t Exist Goodyear to Ice Cube: Jan. 20 Will Be a Good Day The Chicago Cubs...
Infographic: A Beginners Guide to Content Marketing
On Monday, Social Media Today published an interesting new infographic from Demand Metric. Although content marketing has always existed, it’s no longer produced and delivered...
Nordic RTB-Adoption On The Rise: Industry Reaction
<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...
Basic tracking tools for your website
CNET published this list of 12 online applicatons that track your site or blog’s traffic. Some are better than others, but they’re all designed with the...
Many eyes = Nice visuals
The popularity of sites that makes visualization of graphs and charts easy has increased the last couple of years. Tools like Trendrr and the large...
