Wearable Technology Enters the Workplace
The wearable technology startups that get attention make products a Silicon Valley executive or journalist might use — fitness trackers, virtual-reality gaming headsets, jewelry that...
Tagged: future
Is LinkedIn doomed to be a Microsoft turkey?
Microsoft’s purchase of Linkedin for US $26.2 billion caught a lot of people by surprise. But the acquisition makes no sense when you consider the...
Rovi, TiVo And The Future Of Addressability
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
What Quartz’s App Says About The Future Of Mobile Publishing
AdExchanger | Publishers are still working out journalism on mobile devices. While basic responsive design is usually a given today, mobile article formats haven’t dramatically...
Companies building the future of native advertising discuss their plans at NATIVE 2016
The post Companies building the future of native advertising discuss their plans at NATIVE 2016 appeared first on Digiday. Via DigiDay
History Informs Google’s Latest TV Land Grab
AdExchanger | Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic...
Bots Could Give Facebook a Bigger Slice of the App Economy
Mark Zuckerberg has said that Facebook thinks a new product is ready to become a real business only once it has 1 billion users. The...
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Inferred Vs Observed Data: Do You Really Know the Difference?
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future use. The more we do...
Brands Need To Focus On The Customer Journey, Not The Destination
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Starcom: ‘Advertising Is An Art-And-Science Industry – And It Always Will Be’
AdExchanger | Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s...
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
The Internet Of Things Could Be A Back Door For Ad Fraud
AdExchanger | In the security community, engineers have their own name for the Internet of Things (IoT). They call it the “Internet of Insecure Things.”...
Oculus Rift most associated product with CES
With CES 2016 kicking off, the product most associated with it ahead of the event has been Facebook’s virtual reality handset Oculus Rift, according to data released...
Decoding the state of programmatic in APAC
The programmatic route has become an important conversation for marketers and agencies. Comparatively newer to marketers in the region, the industry is still working on...
Disruption imminent: Making the connection, Part 2
Companies need to make data a part of their long-term strategy now to avoid pitfalls and disruptions in the future. Via DNA
