AdExchanger | Facebook will disable targeting based on ethnicity for credit, housing and employment advertisers. ProPublica first reported the development. The move, announced Friday in...
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 29/10/2016
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/10/2016
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
AdExchanger | Programmatic is growing, and it’s also growing up. That’s the message from the Magna Programmatic Growth Report released Friday. Magna projects global programmatic...
AdExchanger | IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the...
AdExchanger | AppNexus laid off 150 of its 1,125 employees on Thursday and Friday, a 13% reduction of its workforce. Internally, the company is telling...
AdExchanger | Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers? Eastern buyouts marked the biggest...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/09/2016
Hillary Clinton’s campaign on Friday announced endorsements from more than 40 business leaders, including some longtime Democratic donors, as she tries to emphasize her economic...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/09/2016
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2016
This week, magazine publisher and TV station owner Meredith Corp. elevated Tom Harty from president of the company’s National Media Group to president and chief...
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/07/2016
It wasn’t quite Black Friday in July, but Amazon’s Prime Day did provide a boost to other retailers. Like a late-afternoon caffeine injection, the much-hyped...
AdExchanger | After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted...
AdExchanger | Kelly Liyakasa contributed. What a month for Facebook’s ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to...
AdExchanger | Since B2B publishers are still waking up to the possibilities of programmatic, media buyers must find B2B audiences on consumer sites. Sixty-three percent of...
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