ComScore CEO ‘Disappointed’ With VCE Performance
AdExchanger | ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting...
Tagged: friday
Ad Blocker Shine Shifts To Ad Targeting And Rebrands To Rainbow
AdExchanger | The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company...
Facebook Slowly Embraces MRC, Agrees To Independent Audit
AdExchanger | Facebook will be audited by the Media Rating Council. (Pause for dramatic effect.) The company said Friday in a blog post that it...
IPG To Invest In Data And Analytics Through Mediabrands And Build Out Consulting Expertise
AdExchanger | On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media...
Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign. Its “Disruptive...
What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketers
AdExchanger | As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms....
In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting
AdExchanger | Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first...
Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On...
Kantar Shows Renewed Mobile Momentum for iOS
At a time when the bad news seems to keep piling on Apple, there’s some positive news to report for iOS. The latest smartphone OS...
FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
Fox Bids To Acquire Sky For $14.1B
AdExchanger | Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and telco Sky for...
Facebook Reveals New Advertiser Number Flaws
Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers. This time Facebook said it will...
The One Mobile Commerce Stat Marketers Must Know
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
UK brands are getting more charitable on Black Friday
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
Facebook Plans New Ways to Fight Fake News, Zuckerberg Says
Facebook founder and CEO Mark Zuckerberg said Friday night that the company was exploring new ways to fight the spread of “misinformation” on its social...
Facebook Shutters Atlas Ad Server, Ending Its Assault On DoubleClick; Atlas To Live On As Measurement Pixel
AdExchanger | When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making...
