Marketers, it’s time to step-up in a mobile first world
Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and...
Tagged: flash
Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s...
Burger King looks for its queen in Shanghai on Women’s Day
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be...
gyro elevates Belinda Green to APAC Head of Planning position
gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and...
Y&R Malaysia promotes Emir Shafri to ECD role
Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore,...
Navigating the digital ecosystem: Responsive vs. adaptable web design
While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking...
Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV...
Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
SodaStream on being an activist brand in 2017
Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is...
The less people buy, the happier they are: Havas report
It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually...
PubMatic Extend Header Bidding; Mobile Ad Network Ranking
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer...
Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong...
Panadol gets Australian families reminiscing about the highs & lows
To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real...
#sowhoknew: Are fitness trackers a waste of money?
Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do...
Advertising’s Westworld: How the Industry Can Help Brands in Distress
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit...
Ad Tech Isn’t Dead; Long Live Ad Tech
Ad tech and its constituent parts have taken a bit of a beating of late. It’s not been easy for the digital advertising industry, with...
