Lazada sees 10 million shoppers in 24 hours on annual sale
Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale. The month-long campaign, which...
Tagged: fashion
E-Commerce Is So Huge Now in China, Some Brands Skip Opening an Actual Store
When British fashion retailer Topshop debuted in China, guests at the Beijing launch event tried on outfits and posed for selfies with red London buses...
Apple Watch Makes Its Fashion Magazine Debut — In China
The Apple Watch will makes its media debut in November, gracing the cover of Vogue China. Liu Wen, a 26-year old supermodel, will sport the...
The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
WFA Report Gives Guidance On How To Work With Programmatic Service Providers
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
10 agency tours on Hyperlapse
Yesterday, Instagram launched “Hyperlapse,” a new iOS app that lets you make high-quality time lapse videos in just a few minutes, using your phone’s camera....
Online fashion media makes it to The List
The List, Malaysia’s first digital-only fashion magazine, launched in mid-June, hoping to bring the Asian and Western fashion worlds to a tech-savvy audience. A. Asohan...
Phive Rivers’s digital mandate bagged by Percept’s Allied Media in India
Phive Rivers, a premium fashion brand for bags, which recently awarded their brand business to Hakuhodo Percept, has also signed up with Allied Media as...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
#sowhoknew: CannesYe West
As expected, on day three of the Cannes Lions the irrepressible Kanye (CannesYe ?) West stole the show. In truth it was a sprawling, often...
Why You Need To Be At Internet Week NY 2014
It’s time to get ready for the festival that started it all. In less than one month the eighth annual Internet Week takes over New...
Why your mobile apphas to work RIGHT!
These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food,...
Five Reasons Men’s Magazines Had a Very Good 2013
For men’s magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter,...
The Bizarre World of Fashion Brands on Instagram
One would think that fashion brands, with tons of beautiful photograhs in their catalogs, would be naturally adept at Instagram. One would be wrong. It...
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
