Ecommerce: Relevant content connects purpose to purchase
Whether consumers shop online or offline – or both – is totally at their discretion.They could either be “webrooming” (researching products online before making an...
Tagged: fashion
Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Why Refinery29’s global push can work
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
How three brands are thinking outside the box this holiday season
This is part of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic. Black Friday is...
Yahoo Is Buying Social Shopping Site Polyvore
It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon...
Time Inc. Adds Audience Categories As ‘Programmatic Print’ Takes Off
AdExchanger | After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories...
Malaysia’s ChristyNg adds new dimension with bespoke shoes
A request from an American bride sparked a new mission for the ChristyNg team, which in turn led to the fashion company designing a 3D...
Marketron Enables Programmatic Buying For Spot Radio
Marketron wants to help the 6,500 or so broadcast radio stations that use its revenue management software to transact spot radio in a programmatic fashion....
High-End Specialty Retailer Intermix Makes The Shift From Bricks To Clicks
Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
Refinery29 Fetches $50 Million Investment from WPP and Scripps
Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps...
From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo
On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results....
Bebe Tries On Different Desktop And Mobile Ensembles
Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in...
Pizza Giant Finally Delivers… Mobile Marketing
This week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more...
Rant Wants To Raise More Money To Take On Vox, BuzzFeed
When Rant Inc. founder Brett Rosin created RantSports.com out of 150 sports blogs he pulled into one centralized hub, it became the foundation of what...
