Venture capitalists and fashion startups don’t always see each other eye-to-eye — but investors are currently placing big bets on one fashion-tech sector: the online resale marketplace....
An increasing shift to see-now-buy-now, more brands departing the traditional fashion calendar and shows, finding ways to market to consumers in an increasingly crowded online environment...
Leading Retailer Selects Advanced Marketing Attribution from Visual IQ to Measure and Optimize Marketing Performance NEEDHAM, Mass. – Visual IQ, the leading cross channel marketing attribution software...
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
AdExchanger | Mobile web notifications are blurring the line between apps and the mobile browser. For publishers without apps, mobile web push is a way...
Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences...
Calvin Klein confirmed today in a lengthy Instagram post that Raf Simons is the American fashion house’s new chief creative officer. Calvin Klein Collection designers Francisco...
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by Copenhagen INK · Published 26/07/2016
Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and...
On Thursday, IDC reported some troubling news for the global state of the smartwatch industry. For the first time, the worldwide smartwatch market saw a...
AdExchanger | Designer fashion retailer Monton is trying on messenger bots for size. On Thursday, the brand, which targets the trendy millennial aged 25 to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/05/2016
IBM and fashion designer Marchesa will debut the first “cognitive dress” at the Met Gala Monday night, extending IBM’s cognitive computing branding campaign. The data-driven...
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/03/2016
Snapchat is expanding its cadre of Discover publishers to include Brit & Co, a media and e-commerce platform with a focus on DIY, but on...
German premium fashion brand, Hugo Boss, has taken SapientNitro, part of the Publicis.Sapient platform, on board as its new digital agency, to enhance the omni-channel...
When a star athlete dons a pair of statement-making Versace jeans, the public reacts. Carolina Panthers quarterback Cam Newton was photographed on Sunday boarding a...
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
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