Can a Third-Party Logistics Company Really Save You Money?
Now that 96 of the Fortune 100 companies use third-party logistics (3PL) providers to handle shipping, it has become obvious that there must be concrete...
Tagged: experts
TVTY Bolsters Team with Three Key Hires
Gregory Gazagne, Criteo EVP EMEA, joins the TVTY board while Pierre Osdoit and Pauline Boisseau strengthen the marketing and sales departments TVTY, the Moment Marketing...
Barclays’ Elinor Bateman to lead WFA’s new Insight forum
Elinor Bateman has been named as the first-ever chair of the World Federation of Advertisers’ INSIGHT FORUM, ahead of two meetings in London. Ms Bateman,...
In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant
AdExchanger | Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of...
Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain
AdExchanger | If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the...
ICYMI: The end of the world, brought to you by the ANA
It’s the weekend, again, people. Enjoy it while you can. But before you head out for an afternoon of revelry, sit back and enjoy some...
IPO or acquisitions, what’s the best way for Chinese giants to go global?
Even though Chinese companies are still many to list overseas, their primary goal when doing so may not be to expand their international presence. To...
AIM taps Germany’s Steinbeis model to bridge SME expertise gap
Agensi Inovasi Malaysia taps on Germany’s successful private sector-led Steinbeis Foundation model to aid SMEs in accessing local and international experts to solve technical and...
Become data-driven or become extinct, companies told
With the amount of data the world is generating every day, companies need to inculcate the data-driven culture or perish, industry experts and players argued....
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology
This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led...
Programmatic Ad Platform Admedo Raises $6m with MMC Ventures
MMC leads the Series B round, joining existing investors, including Sussex Place Ventures London: MMC Ventures, the award-winning venture capital fund, has led a Series B...
Publicis celebrates 90th birthday by investing in 90 startups
Publicis Groupe founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on...
Smart home security: It’s on you, people
With the proliferation of IoT devices in homes and buildings, ordinary folk are going to have to take responsibility for their own cybersecurity and not just...
5 Things Businesses Need to Know About Data Science
Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to...
Navigating the new world: IoT security Part II
With the Internet of Things (IoT) fast becoming the default setting of our professional and personal lives, more attention needs to be paid to security....
