AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was...
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC You Later Ajit Pai, newly appointed chairman of the FCC, pushed back on...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Disputing The Undisputed Champ Looking back on a tumultuous NFL season – with painfully...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content...
GetResponse — a global online marketing platform for SMBs — announced this week the release of their new GetResponse Webinars app. The app is now...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566...
Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its second annual Inbox Report. What...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merkle Diversifies Merkle acquired Axis41, a Salt Lake City-based digital agency focused on web...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The...
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