Nokia Back from the Dead; Generating B2B Leads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Tagged: effective
Yahoo brings content mktg studio Storytellers to Singapore
Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo...
Three effective ways pharma brands have used Facebook for marketing
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned...
Is your loyalty programme winning hearts?
Loyalty programmes are created to help retailers drive customer engagement and retention, and are gaining traction in Asia, with three in four Singaporean consumers indicating they will...
BBDO Malaysia appoints new GM
BBDO Asia has appointed Farrah Harith McPherson to General Manager of BBDO Malaysia, effective February 24. Ms McPherson brings more than 17 years’ experience in the...
Tapad bolsters senior APAC team with three new hires
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region,...
Donald Lim to succeed Angelito Pangilinan as Dentsu’s Philippines CEO
Donald Lim will join as the new CEO of Dentsu Aegis Network Philippines, succeeding Angelito Pangilinan (known as BoyP), effective April 3, 2017. Mr Lim will...
James Wong joins PHD HK as Strategy Director
PHD Hong Kong, part of Omnicom Media Group, has appointed James Wong as the agency’s new Strategy Director. Leveraging his expertise in insights, strategy, and...
How to start thinking like a mobile marketing leader
We have seen year-on-year growth in the number of APAC marketers who view mobile as an effective marketing channel. 2016 saw this value rise to...
Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply...
Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the...
The 4Cs of successful marketing
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored,...
The NBA, WeChat & Air Jordan win the CNY in 2017
The NBA, WeChat, and Air Jordan were the top most associated brands with Chinese New Year this year globally, according to data released by Amobee....
BBDO Singapore’s GM takes on MD role at Proximity London
Joe Braithwaite, General Manager of BBDO Singapore, will be transferring within the network to Proximity London, where he will be filling the role of Managing...
Hootsuite acquires ad tech firm AdEspresso
Hootsuite has acquired AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than USD 500...
Delivering on the promises of programmatic
The term ‘programmatic’ is defined differently depending on whom you talk to, but at its most basic level, it’s simply the applied use of data...
