MullenLowe Profero names Chris Henderson as Australia MD
MullenLowe Profero, the digital arm of global creative network MullenLowe Group, has named Chris Henderson as the new Managing Director of Australia. As Managing Director,...
Tagged: ea
Will lack of AAA games hurt VR gaming?
The big game publishers such as EA and Activision are yet to commit fully to VR. VR gaming is also hampered by a fragmented hardware...
InSkin Media expands global network into SG
Brand advertising provider InSkin Media is expanding its Southeast Asian footprint with the opening of a new office in Singapore. The new office joins Hong...
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands Are Victimized
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
EA Sports runs leading edge mobile campaign to launch FIFA 14
FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever. This year, EA Sports...
Integral Ad Science Appoints Harmon Lyons as Vice President of Business Development
Harmon to Spearhead Business Strategy and Revenue Relationships for Company’s Fast Growing Media Valuation Platform and Media Quality Solutions NEW YORK, NY – Integral Ad...
OBJE Targets Potential Advertising Partners
SARASOTA, Fla. – As OBJ Enterprises (OTCBB: OBJE) begins to earn revenues from its newly released mobile gaming applications, the company is now seeking out advertising...
How EA Acts Like a Newsroom Without a Newsroom
The gaming brand doesn’t have a physical newsroom to create content, but it does organize its various content creators to operate with a newsroom mentality....
Clever use of communities in promoting Battlefield 1943
Seen at adverblog.com: Videogames marketing is fascinating because brands like EA and Ubisoft always try to take the promototion game to the next level, playing smartly...
