How Swiss news publisher Le Temps is resurfacing old content
Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps has a whimsically...
Tagged: dwell time
15 startling digital marketing statistics from this week
Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let...
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
The Economist adopts time-based ad sales
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid...
GoPro’s Golden Gate flyby and 5 other examples of interactive video done well
Interactive video has had some highlights in the past few years—see: Bic’s “Insane Human Curling” in 2011, Terry Crews’ dancing pecs in “Muscle Music” for...
Facebook, Keep Innovating…
Facebook continues to build not only its original 1.4 billion platform but a portfolio of social apps such as WhatsApp, Instagram, and Messenger. The challenge...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
The toughest challenge for marketers…
In a recent marketing and media survey by Datran Media marketers was asked to address their toughest challenges in this increasingly difficult economy. Survey results showed a...
Eyeblaster provides us with great campaign overview and dwell time!
In august last year, Eyeblaster achieved highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user...
