MFA – Made for Advertising websites
Have you heard of MFAs? I hadn’t – at least not until last year. But as a marketer, it’s crucial to have MFA (Made For...
Tagged: DSP
How DSPs Navigate Agency ‘Preferred Partnerships’
AdExchanger | Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs). While agencies, barring a client preference, should choose...
Can Spotify Make Programmatic Audio Mainstream?
AdExchanger | When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week,...
Adelphic Appoints Jacqueline Berg as General Manager of the Americas
Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand side platform (DSP),...
Gameloft and mediasmart Partner to Make Gameloft Advertising Solutions’ Inventory Programmatically Available
London – Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile...
10 Different Ways Publishers Are Tackling Programmatic
AdExchanger | When RTB knocks on a publisher’s doorstep, not everyone answers with the same greeting. While some publishers give it a warm embrace, prioritizing...
Do DMPs Make The Ideal Header Bidding Partner For Publishers?
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO...
Why Have Buying Platforms Struggled With SaaS?
AdExchanger | Last week’s layoffs at demand-side platform (DSP) Turn underscored uncertainty in the way advertisers and agencies pay for their buying platform technology. Turn invested...
To Survive, SSPs Must Become More Than Just ‘The Pipes’
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
DISH Opens A Programmatic Exchange, Enables RTB
AdExchanger | DISH Network is subscribing to the programmatic playbook, enabling greater automation and data application for buyers bidding on addressable TV spots. The satellite...
Adelphic Expands Operations Globally with New European Hub
Company Hires Industry Leader Nicholas Mills as General Manager, EMEA WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it...
Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
MediaMath Shuts Down PLYMedia; Ad Blocker Optimism
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for...
Programmatic Price Competition Grows For Auto Marketers
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are...
How Mindshare And Nestlé Localize Programmatic Video In China
Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP,...
Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
