A DMP Is Only As Powerful As The Data Strategy Behind It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: DMP
A Window Is Opening To Give Publishers Control Over Their Audiences
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
The New York Daily News Boosts Clients’ Campaign Performance With DMP-Inspired Ad Product
AdExchanger | Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits...
How DSPs Navigate Agency ‘Preferred Partnerships’
AdExchanger | Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs). While agencies, barring a client preference, should choose...
Data Enrichment: The Alchemy of Data Transformation?
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data...
Salesforce Preaches The Power Of The Krux
AdExchanger | The Marketing Cloud keynote address at Dreamforce included a phrase never before uttered publicly by a Salesforce exec: “You can’t be a marketing...
Can Spotify Make Programmatic Audio Mainstream?
AdExchanger | When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week,...
Adelphic Appoints Jacqueline Berg as General Manager of the Americas
Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand side platform (DSP),...
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Thailand’s Medical Departures raises US$2.5mil Series A
Bangkok-based medical tourism portal Medical Departures has secured US$2.5mil in Series A funding, in a round led by Singapore venture fund DMP. Via DNA
Lotame Audience Optimizer Extends DMP Audiences Into Prospecting
AdExchanger | Lotame released a tool on Monday called Audience Optimizer, an add-on to its data management platform (DMP) that uses lookalike modeling to help...
Is Cookie Targeting Dead? Yes, No … Maybe
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
10 Different Ways Publishers Are Tackling Programmatic
AdExchanger | When RTB knocks on a publisher’s doorstep, not everyone answers with the same greeting. While some publishers give it a warm embrace, prioritizing...
Why Have Buying Platforms Struggled With SaaS?
AdExchanger | Last week’s layoffs at demand-side platform (DSP) Turn underscored uncertainty in the way advertisers and agencies pay for their buying platform technology. Turn invested...
To Survive, SSPs Must Become More Than Just ‘The Pipes’
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Salesforce’s New Segmentation Features Tread DMP Territory
AdExchanger | Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software...
