Was Methbot’s Financial Impact Grossly Exaggerated?
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
Tagged: digital
BBDO Singapore strengthens planning team
BBDO Singapore has announced the expansion of their planning department with three new hires. Kelly Togashi joined BBDO as Associate Planning Director on February 13....
How word-of-mouth mktg platform ReferralCandy went global
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out...
James Wong joins PHD HK as Strategy Director
PHD Hong Kong, part of Omnicom Media Group, has appointed James Wong as the agency’s new Strategy Director. Leveraging his expertise in insights, strategy, and...
MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs
NEW YORK, NY – MediaMath, the leading independent programmatic company for marketers, announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant...
eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As...
Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the...
The 4Cs of successful marketing
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored,...
A Window Is Opening To Give Publishers Control Over Their Audiences
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Supercars challenges the misconception about its fans in new ad
A group of unexpected Supercars fans take centre stage in a new campaign launched last night by the Virgin Australia Supercars Championship and Ogilvy Sydney....
InSkin Media names Sebastian Schindler as Global Insights Lead
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead. Mr Schindler joined InSkin from comScore early in 2015,...
How Conagra Kicks Low-Quality Impressions To The Curb
AdExchanger | Conagra, which owns brands like Chef Boyardee and Orville Redenbacher’s, is no newbie at negotiating for better ad quality. In 2014, it started...
Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success
Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and...
Using Data To One-Up The Competition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdAsia opens Cambodia office
AdAsia Holdings has entered Cambodia with the launch of an office in Phnom Penh. Similar to the move into Hanoi, the Phnom Penh expansion serves...
Amnet Asia gets new Regional Account Lead
Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Mr...
