Despite 114 million people watching last year, majority watched ads exclusively online and not during half-time Since Oreo’s ‘Dunk In the Dark’ brands see online video as...
Its heavier participation recently signals Asia Pacific’s change from a ‘price-taker’ to an actual participant in Internet governance, according to ICANN executives. Via DNA
NEXT Academy has raised US$300K in a pre-seed round that would accelerate its goal of teaching a million people in South-East Asia coding and growth...
The e-commerce boom in Asia has benefited not just customers but also payment gateway providers, writes Benjamin Cher. Via DNA
Publicis Groupe founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on...
After acquiring Sapient in 2014, Publicis Groupe is now rumoured to consider buying a stake in the Korean agency Cheil Worldwide. Bloomberg reported that the...
Oxigen Masters Champions League that is set to begin on the 28th of this month, has appointed New Zealand based CricHQ as the tournament’s technology...
The savvy Asian consumer knows that the best e-commerce platforms are friction-free and easy to use, and cloud computing providers are taking note, writes Conor...
Ogilvy& Mather China announced the promotion of Selina Teng, currently Co-Managing Director of Ogilvy Public Relations Beijing to President, Ogilvy & Mather Group Beijing. Selina...
What happens when a management consultant and a competitive jujitsu fighter meet? A gym aggregator platform is born, writes Benjamin Cher. Via DNA
Criteo S.A. has named JB Rudelle, its founder, Chairman and CEO as the Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the...
Continuing with his tradition of Christmas greetings, Maurice Levy, Publicis Groupe CEO, has come out with his latest greeting #TheSkippableWishes. Since the ad blocking debate marked...
Yahoo! Inc has decided to shelve plans to spin off the company’s remaining holdings in Alibaba Group Holding Limited (BABA), as announced in January 2015. Instead, the...
The year 2015 is marked with numerous milestones for Nestlé India. Whether it was the continued celebration of completing over 100 years in India to...
The programmatic route has become an important conversation for marketers and agencies. Comparatively newer to marketers in the region, the industry is still working on...
ACCELERATE|ENTREPRENEUR, BW ACCELERATE’s acceleration program is gearing up for the second batch of 20 startups. BW ACCELERATE, an initiative of Digital Market Asia’s parent brand...
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