ComScore CEO ‘Disappointed’ With VCE Performance
AdExchanger | ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting...
Tagged: comScore
InSkin Media names Sebastian Schindler as Global Insights Lead
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead. Mr Schindler joined InSkin from comScore early in 2015,...
IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM
This week’s LATAM Roundup brings IAB Brazil’s focus for 2017, which includes working in the country’s capital to influence law and regulation makers in favour...
Top 3 technologies revolutionising ecommerce
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies...
Facebook updates metrics to win back advertiser trust
2016 was not so good for Facebook when it came to advertiser’s trust as it accepted that it made errors with its metrics. The social...
How publishers manage header bidding: Server-to-server vs. browser-based wrappers
by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore...
Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato
Smaato’s recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app...
EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq...
‘2017’s going to be a bloodbath’: Confessions of a beleaguered independent publisher
Surviving as a digital publisher is hard enough, but it’s even more so for independent, pure-play digital media companies that don’t have massive scale or other...
The future of programmatic: 2017 and beyond
Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of...
Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor...
How programmatic out-of-home can aid influencer marketing campaigns
Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive...
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities LOS GATOS, Calif. – Roku, Inc. and comScore (NASDAQ:SCOR) announced...
Teads Turns Vertical Video into a Mainstream Solution
New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream...
comScore launches multi-platform measurement in Vietnam
comScore, has launched its MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population....
