Reimagining B2B Marketing: From Cost Center to Strategic Growth Driver
Reimagining B2B Marketing: From Cost Center to Strategic Growth Driver
Tagged: Commercial marketing
Advertising news
- 40 Under 40 2024: Fabian Tan, Junk 07/11/2024Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.
- The return of Donald Trump: What it means for APAC's marketing industry 07/11/2024As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
- Carlsberg Group appoints We Are Social as global social media agency 07/11/2024Account was won following a competitive pitch.
- 40 Under 40 2024: Emily Moon, Loupe Agency 06/11/2024While battling a difficult illness, Moon’s hopeful rise up the ranks is one that is often quoted in New Zealand’s small but competitive creative production industry.
- Against the odds: Unpacking the high-stakes world of Korea's teen gambling 06/11/2024The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
- How to fix adland's motherhood crisis 06/11/2024The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
- Is impulse buy on deathbed in Indonesia? 06/11/2024Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
- Woolley Marketing: Why we must remember our target audience are humans too 06/11/2024"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you? Junk is junk at any price," Woolley writes, pointing to the futility of chasing informed consumers.
- Estée Lauder skincare brand says think twice about Black Friday shopping 06/11/2024The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’
- 40 Under 40 2024: Eddie Morton, Sandpiper 05/11/2024Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.