The growing politicization of brands in a polarized world
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to...
Tagged: campaign
How word-of-mouth mktg platform ReferralCandy went global
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out...
How India’s demonetisation can help publishers & content marketers
The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception....
Pairing Technology with People: Man & Machine’s Future Co-Existence in Media
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the...
Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply...
The 4Cs of successful marketing
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored,...
Supercars challenges the misconception about its fans in new ad
A group of unexpected Supercars fans take centre stage in a new campaign launched last night by the Virgin Australia Supercars Championship and Ogilvy Sydney....
Google’s Shopping Ads come to Singapore
Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing...
InSkin Media names Sebastian Schindler as Global Insights Lead
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead. Mr Schindler joined InSkin from comScore early in 2015,...
From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere
The ubiquity of smartphones is invigorating a sales channel that some marketers had begun to neglect: a ringing phone. For marketers reliant upon leads or...
8 tips to navigate 2017’s marketing landscape
According to Deloitte’s Global Technology, Media and Telecommunications (TMT) survey, Singapore ranked highest globally for smartphone penetration, with nine out of 10 respondents having access...
Getting your Valentine’s Day campaign right
Valentine’s Day is another peak sales season in the region after Christmas, New Year’s and Chinese New Year. According to the National Retail Federation (NRF),...
Leadership Change at Sizmek; InMobi Partners with Adsquare
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare...
#BetterInternet experience for Singapore in 2017
The way we interact with one another has changed over time and several of our conversations, relationships and purchases are now conducted online – via...
Hootsuite acquires ad tech firm AdEspresso
Hootsuite has acquired AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than USD 500...
