Marketers, it’s time to step-up in a mobile first world
Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and...
Tagged: campaign
Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s...
Burger King looks for its queen in Shanghai on Women’s Day
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be...
Oracle names Golin as regional agency for APAC
Following a competitive pitch, Oracle – the enterprise technology giant which empowers modern businesses through its comprehensive cloud services – has appointed Golin to be...
Here Are the Most-Watched Ads Among Women on YouTube
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released...
Facebook Resurrects Atlas As A Media Attribution and Reach Tool
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner,...
Yahoo brings content mktg studio Storytellers to Singapore
Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo...
WTF is VPAID?
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive...
Instagram rolls out ads on Stories feature globally
Instagram has launched immersive, full-screen ads on its Stories feature. The Facebook-owned company had opened ads to 30 testing partner brands back in January 2017...
Panadol gets Australian families reminiscing about the highs & lows
To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real...
Advertising’s Westworld: How the Industry Can Help Brands in Distress
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit...
Ad Tech Isn’t Dead; Long Live Ad Tech
Ad tech and its constituent parts have taken a bit of a beating of late. It’s not been easy for the digital advertising industry, with...
JWT Melbourne turns voice data from a hate speech into a film
In a campaign that aims to unite where others try to divide, J Walter Thompson has brought the message of the Melbourne Queer Film Festival...
ComScore CEO ‘Disappointed’ With VCE Performance
AdExchanger | ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting...
Xaxis’ Light Reaction opens office in Philippines
Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, has launched operations in Philippines. Light Reaction’s pay-for-performance media model provides advertisers with a...
