Instagram rolls out ads on Stories feature globally
Instagram has launched immersive, full-screen ads on its Stories feature. The Facebook-owned company had opened ads to 30 testing partner brands back in January 2017...
Tagged: buzz
Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the...
Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
Dentsu Aegis Network acquires Perfect Relations Group in India
Dentsu Aegis Network has acquired Perfect Relations Group, a public relation (PR) firm in India, to become a member of Dentsu Aegis Network India, retaining...
Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio,...
Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks
AdExchanger | To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of...
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Malaysian mangrove IoT project could be a trailblazer: Ericsson
Few IoT projects have actually come to fruition despite all the buzz, but a pilot project in Malaysia has gained some traction and could serve...
A Chinese Vlogger Just Sold an Ad Slot For $3.4 Million
This week, China’s media regulator censored an internet star who makes satirical video commentaries, ordering her to cut the swear words out of her monologues....
Social selling: The biggest initiative most marketers don’t get
Social selling is all about networking and engaging with people – a process which starts with understanding your target audience and then gradually building a...
Jargon Hype: How Word Usage Is A Barometer For Industry Buzz
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
OMD China unveils Smart TV measurement tool Predictor 2.0
OMD China has launched Predictor 2.0 – a pioneering tool which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
#sowhoknew: Switch-off your smartphone at work
It’s official. Humans can’t multi-task (especially men, according to my wife). And the incontrovertible proof comes via your smartphone according to new research into ‘Digital...
Week in Review: GrabTaxi has left the SEA ecosystem
There was less buzz than usual when GrabTaxi raised its largest round so far, a whopping US$350 million! Is it a case of funding fatigue,...
How did SG50 play out on social media?
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
