Tagged: browser

WireColumn: Programmatic Premium – Quality of Exposure Needs to Move to the Forefront Alongside Scale

<a href="http://www.exchangewire.com/blog/2012/12/13/wire-column-making-RTB-work-for-publishers/simon/” rel=”attachment wp-att-23724″>Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales house,...