Adblock Plus Victorious In Court Against Axel Springer
Fourth Time in the Third City That Ad Blocking Declared Legal Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with...
Tagged: browser
What Microsoft’s move to Baidu from Bing in China means
Bing has never really taken off in Asia. Most countries are seeing low single digital usage rates. And in China, it’s almost virtually non-existent ever...
Putting the Block on Ad Blocking
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In...
Apple’s Mobile Ad Blocking Raises More Questions Than Answers
As if the next version of Apple’s iOS (iOS 9) isn’t enough to set tongues to wagging, maybe the loudest squawks are about a new...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource...
Adblock Plus Builds First Mobile Browser From the Ground Up; Leaves Ad Industry With Nowhere to Hide
Popular ad blocker for desktops now available as full browser app for Android; blocks adware, speeds mobile browsing, saves battery life Adblock Plus, the #1...
Tweets are back on Google Search
Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google...
UK Tops Viewability League
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also...
Indian ecomm player Myntra to transition to app-only from May 15
Following the buzz around ecommerce players taking the app-only route, Myntra has transformed to an app-only platform, marking the end of desktop and browser based...
Do Not Track Death Knell: Protocol No Longer Default Setting In Microsoft Browsers
Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
WhatsApp launches a desktop version
Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to...
Yahoo eating into Google’s search pie?
Google Search has seen a decrease in its share in December 2014, while Yahoo’s figures grew to highest US share over the last five years....
Op-ed: ‘Dark viewability’ and why the IAB has it right
Jeff Burkett is senior director of sales operations and product strategy at The Washington Post There is a new fraud in the digital ad industry...
Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign
Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as...
