Reimagining B2B Marketing: From Cost Center to Strategic Growth Driver
Reimagining B2B Marketing: From Cost Center to Strategic Growth Driver
Tagged: B2B marketing
Advertising news
- Women to Watch 2024: Meet the exemplary women in APAC marketing and communications 21/11/2024Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
- Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company 21/11/2024Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.
- Women to Watch 2024: Penelope Shell, Zenith Media 21/11/2024As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.
- Women to Watch 2024: Paula Chiang, iProspect 21/11/2024Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
- Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International 21/11/2024Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
- Women to Watch 2024: Nicole Geekie, Jaywing 21/11/2024Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
- Women to Watch 2024: Natalie Lowe, The Orangeblowfish 21/11/2024An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.
- Women to Watch 2024: Nana Cao, BBDO 21/11/2024Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
- Women to Watch 2024: Marian Esperanza Magturo, Publicis Media 21/11/2024With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
- Women to Watch 2024: Margaret Key, MSL 21/11/2024As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.