AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK –...
Apple released the much-vaunted iOS 8 overnight. After eagerly downloading the massive 1GB update, I was keen to see the differences. After over an hour...
Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the...
Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified...
Barely two weeks after basking in the glow of its BlueKai buy, enterprise software giant Oracle is at it again – this time debuting an...
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the...
The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply...
Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/08/2013
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak —...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/08/2013
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track...
Data Driven Advertising / Digital Marketing News / DMP / DSP / RTB
by Copenhagen INK · Published 17/07/2013
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
Hailing, riding and paying for cab rides – at least in the nation’s capitol – is getting a lot easier. The team at PayAnywhere is...
More than just the month of June will come to an end this weekend. On Monday, Google Reader will also be no more. “We launched...
Amazon on Monday announced the launch of the Amazon Mobile Ads API for developers. This news officially puts the online retail giant on a crash...
Some people now live far away from the places where they grew up and in a new interactive music experience you can now feel all nostalgic...
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