Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook’s Model
Snapchat is launching its ad platform 2.0, and it’s borrowing Facebook’s strategy to catch up to its rival as quickly as possible. On Tuesday, the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 01/02/2017
Snapchat is launching its ad platform 2.0, and it’s borrowing Facebook’s strategy to catch up to its rival as quickly as possible. On Tuesday, the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/01/2017
LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to...
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift...
AdExchanger | Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival....
Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced...
Bot Detection and Mitigation Leader Expands Product Portfolio Leveraging Expertise in Device Fingerprinting and Machine Learning to Revolutionize API Security SAN FRANCISCO – Distil Networks,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s A Snap Snapchat is building an API, unnamed sources tell Digiday’s...
Amobee Among Facebook® Marketing Partners With Initial Access to Instagram Ads API SINGAPORE and FOSTER CITY, CA – Amobee, a leading global marketing technology company,...
Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being...
Offers Brands Quick, Easy, and User-Friendly Native Integrations on the Watch OS Platform BERLIN, GERMANY – PubNative, a mobile publisher platform that serves scalable and...
Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable...
PubMatic has created an API that allows media buyers to find and buy private marketplace deals through their DSPs. The second phase will bring automated...
Apple CEO Tim Cook might have called iAd a “very small part” of the company’s business in the past, but Apple is starting to take...
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